Mood board app
Language is not the best way to express what the eyes should see. There is an old saying “a picture is worth a thousand words.” When it comes to working with clients, this is especially true. It’s up to you to determine how a mood board can help you get your creative juices flowing. For example, I create several mood boards when I’m looking to fill in the gaps of my web and print portfolios with something a little different from what I’ve done before. You can send them to all the people involved in the shoot for feedback or collaboration.Ī mood board is very helpful when working with clients, but you may also want to create them for your personal projects or shoots.
They are used extensively in design and photography to help define the visual direction of a project. One way to help everyone understands the sought after visual aesthetic is to create mood boards.Ī mood board is a collection of images gathered together into collage form. Capturing the exact images that your client wants means not only being on the same page with them, it often also involves working with an art director, a food stylist, prop stylist, or other team members to execute the shoot. What Is A Mood Board?Ĭollaboration is crucial in food photography. Taking the lead by putting together some sample images to start the conversation is good client service and can go a long way in preventing communication breakdowns. But often, they haven’t thought this far ahead. Ideally, it’s great if the client provides you with a mood board or other assets to demonstrate what they are looking for. Using one will ensure that you’re on the same page in terms of the desired end result.
Or maybe their idea of “light green” for a backdrop colour was not anywhere close to your idea of light green?Ī mood board is a perfect tool for collaborating with a client or a team of creatives. Maybe they told you that wanted a “light and airy” look but the sample images they showed you were more along the lines of “bright and bold”, with highly saturated colors. Have you ever found that you and your client weren’t speaking the same language when talking about a shoot?